BKLYN LEAGUE x J. CREW Men's Shop Partnership
Posted on 25 September 2019
In a pop-up event that was held on Saturday, September 7, 2019, we partnered with J. Crew to bring our retail products to the J. Crew’s Men's Store (Dumbo, Brooklyn, NY). This was the first-time we worked with a major retailer in this capacity.
We sold many of our unique products in a designated space inside the J. Crew Empire Stores Dumbo retail location. Merchandise included the Summer Wave limited-edition tee, Neighborhood tee, which lists various Brooklyn neighborhoods, best-selling BKLYN Flip tee, Brooklyn dad hat, BK Ghost tote bag, Defiance Tour tee and more.
"Pop-ups are a huge extension of the brand. They are a great opportunity to connect with our customers and allows us to showcase our products offline. This amazing opportunity to partner with J. Crew will provide an outlet for the brand to tap into a new set of customers and scale up,” said Phaon K. Spurlock, Founder and CEO, BKLYN LEAGUE.
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Our first pop up at the DUMBO @JCrewMens Shop, through our partnership with the brand, was more than what we could have imagined! So many people stopped by our space to support the brand. We're super gratfeful for @JCrew and our loyal customers! Also, shout out to our non-profit partner, @teensofcolorabroad, who was there the whole day to help! The plug: @barbie_legz Thank you so much!!! 🙏Be on the lookout for our next popup at J. Crew! 😎 . . . . . #bklynleague #brooklyn #jcrew #jcrewmens #streetweardaily #streetstyledaily #dumbo #bedstuy #bushwick #williamsburg #fortgreene #clintonhill #eastnewyork #brownsville #flatbush #prospectheighs #coneyisland #crownheights #hypebeast #partnership #blackownedbrooklyn #supportblackbusinesses
We are thankful to our current customers aka league members and our new customers for stopping by!
We will be back at the J. Crew Men's Shop this holiday season. See you then!